About Hot Rods & Reels

Hot Rods and Reels™ is a one-of-a-kind mix of racing and fishing – two of America’s favorite sports. It brings together all the excitement of NASCAR and all the togetherness of recreational and sport fishing to create a single, fun-filled lifestyle that’s great for adults, kids and families of all ages.

Fishing & Racing Facts:

• There are 44 Million recreational anglers in the U.S.
• The Economic impact of recreational fishing is estimated at $116 Billion.

Source: American Sportfishing Association

• 24 Million NASCAR fans have fished in the last year.
• NASCAR fans are over 1.5 times more likely than non-fans to own a fishing rod and/or reel.

Source: NASCAR Simmons Data

• More than half the people in America who enjoy recreational fishing are fans of NASCAR